Mass Communication - A brief

Mass Communication - A brief

Mass communication is a study of communication where information is relayed from one single source of transmission to large number of receivers

As the world grew and people travelled to unknown lands, it became imperative to transmit news and information to everyone quickly and at one time. Mass communication has evolved over a period of time. What started with newspapers eventually moved to transmission of information through radio, television, films and finally to internet!

Popular instruments of Mass Communication are:

Newspapers: Perhaps the first form of dispensing news and views started with printing and circulation of newspapers. They provided all kinds of information, from local news to national and international news of all kinds. Most of the countries have many newspapers under circulation. But the disadvantage was that it could be used by people who knew how to read & write

Radio: This instrument of communication needed a receiver to listen to programs being transmitted from radio stations. Radio signals are transmitted through space and received through antenna on the receivers. Radio transmits news, views, entertainment events and live coverage of any kind of event through commentaries made by presenters sitting at one place. This became very popular since it did not need people to know to read or write.

Television: Next progression in mass communication came in form of Television, the visual medium. This transformed the face of study of mass communication. It helped people to not only listen to, but also see the events live if required. Television signals could be routed through satellites in space and hence had a far greater reach! Millions of people quickly moved from Radio to TV sets to take advantage of this revolution.

Internet: And finally, advent of Computers, mobiles and Internet changed the way people communicated and the way people dispensed with news, views and ideas. Now people have information on their finger tips and can access them when needed. 

Thanks!

(Prepared for Ruhin Raghuvanshi.. - 2016)